Krispy Krunchy Chicken’s new surroundings are a testament to the successful fusion of design and branding, creating an inviting and inspiring environment that resonates with everyone who encounters it.
When Krispy Krunchy Chicken embarked on a journey to revamp their headquarters at Brickworks Atlanta in the Midtown West industrial complex, they entrusted Hendrick as their partner to design a fun, versatile space. This 8,500-square-foot office suite needed to serve as a home base for both local and remote team members while also connecting them and guests to the organization’s mission through its vibrant brand.
Central to this partnership was a shared commitment to human-centric design and social and environmental responsibility. This ensured that the space not only represented Krispy Krunchy Chicken’s vision but also supported its workforce in a tailored, multi-use, and efficient environment.
“The brand is fun and the people behind the brand are fun. We wanted to really play that up, create a sense of place and celebrate the culture,” said Jorge Mateo, Hendrick principal.
Together with Amy Kaye of Minnepolitan Design Studio, the Hendrick Architecture Studio infused the redesign with branded graphics that narrate Krispy Krunchy Chicken’s commitment to excellence in food production while aligning with environmental responsibility. These graphics utilize sustainable materials and energy-efficient processes, showcasing the company’s story of growth and innovation. The design was crafted to reduce environmental impact, incorporating elements such as energy-efficient lighting and green building materials that contribute to a sustainable workspace.
Key Design Elements:
“Wall of Fame” to highlight employee achievements
Southern hospitality-inspired conference rooms
Gaming areas for casual interactions
Multi-functional spaces to support hybrid workforces
Use of energy-efficient lighting and sustainable materials
“Krispy Krunchy Chicken’s new surroundings are a testament to the successful fusion of design and branding, creating an inviting and inspiring environment that resonates with everyone who encounters it,” added Mateo.
The entire project underscores both Hendrick and Krispy Krunchy Chicken’s commitment to social and environmental responsibility. By creating a workspace that not only meets the functional needs of the client but also affirms sustainability and employee well-being, the Hendrick Architecture Studio has crafted a space that is truly reflective of Krispy Krunchy Chicken. The office suite is demonstrative of the company’s ethical stance and dynamic spirit, thoughtfully connecting each employee, vendor, and visitor with the vibrant and whimsical brand.
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