Hendrick Frames a New Arrival and New Ways of Working for Atlanta Client
Hendrick unveiled a targeted office renovation for a long-time corporate client, that pairs a striking new entry vestibule with an ecosystem of settings that accommodates today’s fluid workday from presentation and collaboration to social connection, heads-down focus, and wellness. The result is a compact but expressive environment that performs like a much larger floorplate.
“Designing for posture is designing for choice,” said Chris Heard, principal at Hendrick. “We created a sequence of spaces that invites users to sit, stand, perch, lounge, and step outdoors—each posture supported by power, lighting, and media so teams can move seamlessly throughout the day.”
The project’s most visible architectural intervention is a new entry vestibule featuring a branded art moment: an origami-inspired interpretation of the client’s logo that nods to nature and the environment. This sculptural gesture anchors arrival, clarifies wayfinding, and establishes a material language of clarity and durability carried through the interiors. The vestibule’s integrated digital touchpoints and branded graphics—developed with the client’s internal communications team—create a layered welcome that feels both editorial and personal.
The new space offers employees and visitors workstyle options. Flexible meeting zones shift from auditorium-style presentations to workshop tables to collaborative entertainment with minimal reset time. Integrated AV and power make each configuration equally viable. Softer seating clusters and counter-height perches support informal one-on-ones, quick standups, or solo focus—all micro-moments that keep work moving between scheduled meetings. A technology-ready rooftop terrace extends the posture palette to the open air, enabling everything from quiet heads-down work to small-group sessions under the sky.
The two-story “SO Cool” micro-market and an adjacent wellness/fitness center are tied together by a new, modernized staircase, encouraging healthy transitions and casual collisions throughout the day. The previously ornate, art-nouveau stairs were re-engineered as a sleek, durable vertical connector linking three levels and directly connecting to the fitness suite.
Environmental graphics and digital media operate on two registers: literal expressions (select logos, key messages) and subtle cues such as room names drawn from native tree species, reinforcing the client’s environmental consciousness without overpowering the architecture.
Efficient mechanical and lighting strategies and durable, long-life materials support performance over time, demonstrating a pragmatic sustainability stance aligned with the project’s focused scope.
“From the first step into the vestibule to the last conversation on the terrace, the project choreographs posture, light, and brand into a cohesive narrative,” Heard added. “It’s a compact canvas that proves small interventions can deliver large experiential returns.”
Also available on officeinsight.com.
